The tempo, loudness, style of the music you play can help communicate your brand's personality to customers, even before they enter your door. Music is such an effective cue to a brand's image that it's often enough to hear notes streaming out of a store to realize the brand's and products' personality.
For playing music in any retails outlet, shopping mall, Hotel, restaurant, gym, salon, bars or any other business entity is mandatory to obtain a valid music license from the respective copyright owner for playing that music. an entity needs to pay the requisite license fee and get his license. this license fee is a music royalty and its paid to its original creator for his effort and talent.
As per Indian Copyright Act 1957 and its various Acts and Provisions its Mandatory for each and every users of music to obtain a valid license from copyright owners. so that respective music creator can get paid royalty for its creation. Playing Music without a valid copyright license is a law offence and huge fine and penalties possible on copyright violation. we strongly recommend retails and business entity to obtain a valid music license from owner of the copyright.
In todays scenario in Indian Market there are multiple copyright agencies present and everyone has its own music content which you run in your business entity. and for legal payback of all the music a retailers need to obtain all licenses. its obvious and understood that availing multiple licenses is a huge cost.
Soundbox is not an Licensing company/agency. but as an option we do have made agreements with some big music labels from abroad and they are not part of any copyright agency in India or abroad. on behalf of our members music company we can provide an license option if Customer is agree to play only our music through soundbox radio player.